Privacy Policy

Overview

United Prime Auto Parts (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit unitedprimeautoparts.com (the “Site”) or interact with our services by email, phone, or SMS text messaging.

By using our Site or services, you agree to the practices described in this Privacy Policy.

Information We Collect

Personally Identifiable Information

• Name and business name
• Email address
• Phone number
• Billing and shipping address
• Vehicle Identification Numbers (VINs) and fitment details
• Payment information (processed securely by third-party payment providers; we do not store full card numbers)
• SMS opt-in consent records (phone number, date and time of consent, and the method of consent)

We collect this information when you request a quote, place an order, contact support, submit a form on our Site, or opt in to text messages.

Non-Personally Identifiable Information

• IP address
• Browser and device information
• Website usage data and pages visited
• Referring URLs

How We Use Your Information

• Process and fulfill auto parts orders
• Provide customer support and verify exact vehicle fitment
• Send order confirmations, freight tracking updates, and delivery notifications
• Send SMS text messages for customer care, price quotes, and delivery notifications, only if you have opted in
• Improve Site functionality
• Prevent fraud and maintain security
• Comply with legal obligations

Sharing Your Information

We do not sell or rent your personal information.

We may share your information with service providers who help us operate our business, such as payment processors, freight and shipping providers, warranty partners, and our messaging platform provider, and with legal authorities when required by law. These providers may use your information only to perform services for us and not for their own marketing purposes.

SMS Program Details and Consent

By providing your mobile number and checking the consent box on our quote request form, you agree to receive text messages from United Prime Auto Parts related to customer care, price quotes, order updates, and delivery notifications. Consent to receive text messages is not a condition of purchase. Message frequency varies. Message and data rates may apply.

• Opt-Out: Reply STOP to any message at any time to stop receiving texts. You will receive one confirmation message, and no further messages will be sent.
• Help: Reply HELP for assistance, or contact us at (888) 507-5058 or support@unitedprimeautoparts.com.
• Carriers are not liable for delayed or undelivered messages.

Cookies and Analytics

Our Site uses cookies and similar technologies to improve functionality, analyze traffic, and enhance your experience. You can disable cookies in your browser settings, though some features of the Site may not work properly.

Data Retention

We keep order, vehicle, and account records for 7 years for business, tax, and warranty purposes. SMS consent records are kept for 5 years to document your opt-in. After that, we delete or anonymize the information unless the law requires us to keep it.

Your Rights and Choices

You may request access to, correction of, or deletion of your personal information, or ask us to stop using it for certain purposes, by contacting us at support@unitedprimeautoparts.com. We will respond within a reasonable time and as required by applicable law, including Texas privacy law. We may need to verify your identity before processing a request.

Data Security

We use SSL encryption, secure servers, and trusted third-party providers to protect your personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Third-Party Links

Our Site may link to third-party websites. We are not responsible for the privacy practices or content of those sites.

Children’s Privacy

Our Site is intended for users aged 18 and older. We do not knowingly collect personal information from minors. If you believe a minor has provided us with information, contact us and we will delete it.

Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last Updated” date.

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